Does your brand retain its personality.

This is one point that is consistently missed as companies go through attrition. The new person on the seat often overlooks what hadd been done in the past, as there is no template that is mandated to be followed. There are minimal evaluation platforms to compare current and previous campaigns. One method to short cut this status is too have a consistent voice and imagery. The story line can now change without impacting the brand.

Creating a strong, consistent voice is the key to building a real relationship with your audience. Whether you’re B-2-C or B-2-B, people ultimately buy from people - more specifically from people that we like and relate to. This is dependent on the personality defined by the person in the interaction. In other words your brand personality.

Culture:

What does your company stand for?

What makes you stand out from all the others who are after the same audience?

Your unique qualities make your culture special, and these should be a pillar of developing your voice.

Culture:

What does your company stand for?

What makes you stand out from all the others who are after the same audience?

Your unique qualities make your culture special, and these should be a pillar of developing your voice.

Community:

Listening can reveal how your community speaks and can help you speak easier with them and to them. You can use their language and meet them on their terms.

Conversation:

Personality and authenticity are key here. What do you want to add to the conversation? As you think about what you can offer, you’ll start to see a better picture of where your voice might fit.

Now begin asking your Brand the follow sample questions:

1. If your brand was a person, what kind of personality would it have?
2. If your brand was a person, what’s their relationship to the consumer? (a coach, mentor, friend, teacher, dad, etc).
3. Describe in adjectives what your company’s personality is not.
4. Are there any companies that have a similar personality to yours? Why are they similar?
5. How do you want your customers to think about your company?

For more answers, observe your customers:

• The tone they use to speak with one another.
• How they speak to other companies.
• The messages they seem to share most frequently.
• The other companies they follow

Most important be consistent and authentic:

• Your tone needs to feel authentic, not forced.
• Avoid inconsistencies. Don’t interject sudden moments of cutesiness in copy that otherwise feels casual.
• Beware of attempts to be funny! They rarely come off as funny… and they tend to be embarrassing for everyone when they fall flat.
• Don’t forget context and busy-ness! Your tone shouldn’t be so thick that people who are in a rush or on their mobile devices feel burdened by it. Put usability before tone.

Example: At a party, you wouldn’t walk up to someone and say, ‘Hey, I’m Linda. My stuff is 20% off.’ What you do is ask questions, tell stories, listen, and relate to people.

You cultivate a voice that delights your customers.

Delighted customers talk positively about your brand, essentially creating new content.

This content reaches other customers and prospective customers, delivering your brand’s message for you.

Physicae quoque non sine causa tributus idem est honos, propterea quod, qui convenienter naturae victurus sit, ei proficiscendum est ab omni mundo atque ab eius procuratione.

Simus igitur contenti his.

Atqui eorum nihil est eius generis, ut sit in fine atque extrerno bonorum. Aliter homines, aliter philosophos loqui putas oportere?